Est. Dubai · Global Reach
About the World Beauty Awards
The World Beauty Awards is the most prestigious international recognition programme dedicated to celebrating excellence across the global beauty, cosmetics, skincare, wellness and aesthetics industry — uniting brands, professionals and innovators from over 60 countries at an annual Gala Ceremony in Dubai.
Our Story
Celebrating Global Beauty Excellence
Founded in Dubai in 2021, the World Beauty Awards began with a singular mission: to shine a light on the remarkable talent, innovation and dedication that drives the global beauty industry forward.
Presented by Golden Tree Events — Dubai's leading awards and events company — the World Beauty Awards brings together the very best of beauty, cosmetics, skincare, wellness and aesthetics on one prestigious stage. From independent salon owners in Asia to global cosmetic conglomerates in Europe, we celebrate excellence regardless of size or geography.
Our annual Gala Ceremony at The Westin Dubai Mina Seyahi attracts industry leaders, brand founders, creative directors and beauty professionals from across the globe. The awards span over 200 categories, ensuring every corner of the beauty world has the opportunity to be recognised.
We believe that recognition drives excellence. When businesses and professionals know their work is being seen, evaluated fairly and celebrated publicly, the entire industry is elevated. That is the founding principle of the World Beauty Awards, and the reason we have grown to become the most trusted name in international beauty recognition.
Our Mission, Vision & Values
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Mission: To recognise and celebrate outstanding achievement across the global beauty industry through a rigorous, merit-based, and transparent awards process.
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Vision: To be the world's most respected and inclusive beauty awards — a benchmark of excellence that every brand aspires to achieve.
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Values: Integrity in judging, inclusivity across geographies, transparency in process, and genuine celebration of merit.
Key Milestones
- Founded in Dubai in 2021 by Golden Tree Events, the creators of multiple prestigious industry awards
- Grown to encompass 200+ award categories across all beauty sectors
- Entries welcomed from 60+ countries spanning every continent
- Annual Gala Ceremony hosted at The Westin Dubai — a flagship luxury venue on Dubai's iconic coastline
- Independent jury panel comprising internationally recognised beauty professionals and industry experts
Open to All
Who Can Participate?
The World Beauty Awards is open to beauty businesses and professionals of every size, from every country. Whether you are an independent makeup artist or a multinational cosmetics group, there is a category for you.
Beauty Brands
Global and independent beauty brands of any size — from emerging startups to established household names.
Salons & Hair Salons
Luxury salons, boutique hair studios, barbershops, and full-service beauty destinations worldwide.
Cosmetic Companies
Colour cosmetics manufacturers, formulators, and product developers across all cosmetic categories.
Skincare Brands & Companies
Skincare innovators, dermocosmetic brands, organic skincare lines, and clinical skincare ranges.
Makeup Artists & Studios
Freelance makeup artists, editorial MUAs, bridal studios, special effects artists, and makeup academies.
Aesthetic Clinics & Dermatology Centres
Medical aesthetic clinics, dermatology practices, laser centres, and advanced skin treatment facilities.
Wellness & Spa Businesses
Day spas, wellness retreats, holistic beauty centres, and luxury spa resorts from around the world.
Beauty Entrepreneurs & Startups
Visionary founders, disruptive startups, and ambitious beauty entrepreneurs driving industry change.
Beauty Product Manufacturers
Contract manufacturers, white-label producers, and specialist ingredient and packaging suppliers.
Global Programme
International & UAE-Based Businesses Welcome
We proudly welcome entries from all 60+ countries we operate in. Whether your business is based in the UAE, the United Kingdom, India, France, the United States, South Korea, or anywhere else in the world — you are eligible to nominate.
2026 Programme
Schedule & Timeline
Mark your calendar. The World Beauty Awards 2026 follows a structured timeline from open nominations through to the grand Gala Ceremony in November.
Nominations Open
Open Now — Submissions are being accepted immediately. Start your nomination today.
Nomination Deadline
October 2026 — Final date for all entries to be submitted for consideration.
Jury / Management Evaluation
September – October 2026 — Independent experts assess all nominated entries.
Winners Announced
November 2026 — Shortlisted nominees informed ahead of the Gala Ceremony.
Gala Ceremony
14 November 2026 — Winners celebrated at The Westin Dubai Mina Seyahi.
Don't Miss the Deadline
Nominations close in October 2026. We strongly recommend submitting early to give your entry the best chance of thorough jury consideration. Late entries may not be accepted.
How It Works
The Nomination Process
Nominating for the World Beauty Awards is straightforward. Follow these four steps to submit your entry and put your brand or business in contention for global recognition.
Submit Nomination
Complete the online nomination form with your brand details, category selection, and supporting information describing your work and achievements.
Eligibility Review
Our experienced team reviews your submission to confirm eligibility, verify the category fit, and ensure all required information has been provided.
Jury / Management Evaluation
Your entry is passed to our independent panel of industry experts who assess it against established judging criteria using a structured scoring methodology.
Winners Announced
Results are revealed at the Grand Gala Ceremony on 14 November 2026 at The Westin Dubai, with winners celebrated before an international audience.
No Public Voting — Merit-Based Jury Evaluation Only
Unlike many industry awards, the World Beauty Awards has no public voting. Every entry is evaluated solely on merit by the Jury team or the Management of Golden Tree. This guarantees that winners are recognised for genuine excellence — not for the size of their social media following.
Tips for a Strong Nomination
Be Specific and Detailed
Provide concrete examples, figures, and case studies that demonstrate your achievements. Vague claims are less persuasive than specific evidence.
Choose the Right Category
Review all available categories carefully and select the one that most accurately reflects your primary business offering or achievement.
Include Supporting Materials
Where possible, include customer testimonials, awards, certifications, press coverage, and any other evidence of your standing in the industry.
Submit Early
Early nominations receive more time for jury consideration. Avoid rushing your submission — a well-prepared entry significantly improves your chances.
Evaluation Framework
Judging Criteria
Merit only — there is no public voting. Every entry is scored by the Jury team or the Management of Golden Tree against ten weighted criteria (totalling 100%); the combined score determines each category winner.
Service Excellence 12%
The quality, consistency and standard of services delivered to clients — assessed through methodology, training and outcomes.
Product Quality 15%
The formulation, efficacy, safety, and overall standard of products — including ingredients, testing and clinical evidence where applicable.
Innovation 12%
Demonstrable innovation in products, services, techniques, technology, or business models that advance the beauty industry.
Customer Experience 12%
The end-to-end customer journey — from discovery and booking through to aftercare — and evidence of client satisfaction and loyalty.
Brand Reputation 10%
The standing of the brand within the industry and amongst its target audience, including press coverage, awards, and peer recognition.
Professional Expertise 10%
The qualifications, training, experience and ongoing professional development of the team or individual behind the nominated entry.
Hygiene & Safety Standards 9%
Compliance with hygiene regulations, health and safety protocols, and the maintenance of a safe environment for clients and staff.
Sustainability 8%
Commitment to sustainable practices — including packaging, ingredient sourcing, energy use, waste reduction and cruelty-free initiatives.
Market Impact 7%
The demonstrable impact of the brand or professional on their target market — growth metrics, market share, and consumer influence.
Industry Contribution 5%
Contributions to the broader beauty industry — through education, mentorship, advocacy, industry bodies or community initiatives.
Jury Panel
All Entries Assessed by the Jury team or the Management of Golden Tree
Our jury members are internationally recognised beauty professionals, industry executives, cosmetic scientists, wellness experts and aesthetic practitioners. They are selected for their expertise, impartiality and commitment to elevating industry standards. No jury member may assess entries in categories where they have a commercial conflict of interest.
14 November 2026
Gala Ceremony & Agenda
An unforgettable evening of glamour, celebration and recognition at one of Dubai's most iconic luxury venues.
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VenueThe Westin Dubai Mina Seyahi Beach Resort & Marina
Al Sufouh Road, Dubai Marina, Dubai, UAE
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DateSaturday, 14 November 2026
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Time5:00 PM – 11:00 PM (GST)
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Dress CodeBlack Tie / Formal Attire
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Event TypeSeated Gala Dinner & Awards Ceremony
Evening Agenda
Arrival & Welcome Reception
Guests arrive at The Westin Dubai. Welcome drinks and canapés served as attendees mingle and network in an elegant pre-dinner setting.
Gala Dinner
Guests are seated for a sumptuous gala dinner. Welcome address from the Founder and Master of Ceremonies. Entertainment and live performances.
Awards Ceremony
The centrepiece of the evening. Category winners are announced, trophies presented, and winners take to the stage to receive their awards before an international audience.
Networking & Celebration
Drinks reception, photo opportunities with trophies, and exclusive networking with beauty industry leaders from around the world. A celebration of the evening's achievements.
Event Close
Guests depart following a memorable evening of recognition and celebration.
Venue Address
The Westin Dubai Mina Seyahi
Al Sufouh Road, Dubai Marina, Dubai, UAE
Coordinates: 25.0919° N, 55.1395° E
In Their Words
Voices From Our Winners
Beauty and wellness businesses share what global recognition meant for them.
Be Part of It
Your Night on the Beauty Stage
- ✦ Black-tie gala in Dubai
- ✦ Global press & networking
- ✦ Trophy & winner recognition
Simple Pricing
Fee & Cost
There are only two costs, and they happen at different times — so it is easy to plan for any beauty business.
Nomination Fee
Paid when you enter. It covers the judging of your work and the running of the programme. Plans start with Silver and scale up to Titanium for more categories.
Winner Package
Only if you win. Choose from Digital, Classic, Deluxe, Super Deluxe or Royal to receive your trophy and recognition materials. Nothing to pay here unless you win.
No Hidden Costs
Every figure is shared up front and you decide each step before paying. There is no Free plan, because every entry is judged by real experts.
Got Questions?
Frequently Asked Questions
Everything you need to know about the World Beauty Awards nomination process, judging, and Gala Ceremony.
Any beauty brand, salon, cosmetic company, skincare brand, makeup artist, aesthetic clinic, wellness business, or beauty entrepreneur from any country can submit a nomination. The awards are open to both established businesses and emerging startups. Both self-nominations and third-party nominations are accepted.
There is a nominal entry fee to cover administration, jury panel coordination, and evaluation costs. Fees vary by category type. Please visit our Fee page or contact our team for current pricing details and any available multi-category entry packages.
Winners are selected through a rigorous jury / management evaluation process conducted by an independent panel of industry experts and beauty professionals. There is no public voting at any stage. All decisions are based purely on merit, assessed against our ten published judging criteria. This approach guarantees that awards are won through genuine excellence, not popularity.
Yes, absolutely. Self-nominations are fully accepted and are in fact the most common form of entry. Many of our past winners have nominated themselves or their own brands. You know your business best — a self-nomination allows you to present your strongest case to the jury.
The nomination period closes in October 2026. We strongly recommend submitting your nomination as early as possible. Early submissions allow more time for thorough jury consideration and eliminate the risk of missing the deadline. Late entries may not be accepted under any circumstances.
The annual Gala Ceremony is held at The Westin Dubai Mina Seyahi Beach Resort & Marina, located on Al Sufouh Road in Dubai Marina, Dubai, UAE. The venue is one of the most prestigious luxury hotels on Dubai's coastline and provides the perfect setting for a world-class beauty awards celebration. The 2026 ceremony takes place on 14 November 2026, from 5:00 PM to 11:00 PM.
World Beauty Awards winners receive a prestigious trophy, an engraved plaque, a certificate of excellence, a digital winner's badge for use in marketing materials and social media, and significant media and PR coverage through our global media partners. Winners are also featured on the official World Beauty Awards website and in our annual digital publication, reaching a global audience of beauty industry professionals.
Absolutely. The World Beauty Awards is a global programme and warmly welcomes entries from businesses and professionals across 60+ countries. International participation is central to our mission of celebrating global beauty excellence. We have welcomed past entries from the UAE, United Kingdom, India, France, the United States, South Korea, Australia, Brazil, Germany, and many more countries worldwide.
Join the World's Best
Ready to Be Recognised?
Put your brand, salon, or business in front of an international jury and thousands of industry professionals. Nominations for the World Beauty Awards 2026 are now open.