50 Answers
Frequently Asked Questions
Everything you need to know about the World Beauty Awards — who can take part, key dates, how judging works, fees, and the Dubai gala ceremony.
Who Can Participate
Any beauty business or professional — skincare and cosmetics brands, salons, spas, aesthetic clinics, makeup artists, hair professionals, wellness businesses and beauty entrepreneurs — from any country.
No. The awards are global. We welcome entries from beauty brands and professionals across more than 60 countries; the gala is simply held in Dubai.
Yes. Both established brands and emerging startups are welcome. Judging is on merit, so size and budget do not decide the result.
Yes. Self-nominations are fully accepted and encouraged, as are nominations made by colleagues, owners or peers.
Yes. Depending on your package you can enter up to three categories per programme. This suits brands working across skincare, makeup, hair or wellness.
There is no fixed trading-history rule. You should be an active beauty business or professional able to evidence your work for the jury.
Entries are assessed within their category and competition level (country, regional or world), so businesses are compared fairly with their peers.
Your business details and a short account of your work and achievements for the chosen category. Clear, honest information helps the Jury team or the Management of Golden Tree evaluate your entry.
Yes. Third-party nominations are accepted, provided the information given is accurate and the nominee consents to take part.
Visit the Award Nomination page, choose your category and submit your details through the official portal.
Schedule
Nominations open in May 2026 for the current edition. Places are limited and handled on a first-come, first-served basis.
Yes. The early window closes on 30 July 2026. Entering early gives the jury more time with your submission.
Nominations close on 15 September 2026. We recommend submitting well before the deadline.
The Jury team or the Management of Golden Tree reviews entries in the third and fourth weeks of September 2026.
The shortlist is prepared internally in October 2026. Shortlisted nominees are informed ahead of the ceremony.
The gala ceremony takes place on 14 November 2026, when winners are announced.
To keep judging fair and thorough, each edition accepts a limited number of nominations, allocated first-come, first-served.
Late entries cannot be guaranteed. Once capacity or the deadline is reached, entries close for that edition.
Winners are confirmed and announced at the gala on 14 November 2026; shortlisted nominees receive advance notice.
Dates are set well in advance. Any change would be communicated to entrants directly and on the website.
Judging
By an independent jury panel on merit. There is no public voting — results are based on evidence and evaluation only.
Ten weighted criteria including product quality, service excellence, innovation, customer experience, expertise, reputation, hygiene and safety, sustainability, market impact and industry contribution.
Yes. Each criterion carries a percentage weight and the weights total 100%, so the most important areas count for more.
No. Packages affect participation and visibility only. They never influence the jury's decision.
Experienced beauty, skincare, salon, clinic and wellness professionals and industry experts who evaluate entries independently.
No. There is no public voting — selection is entirely merit-based and decided by the Jury team or the Management of Golden Tree.
Entries are scored against published criteria and assessed within their category and competition level, so peers are compared fairly.
Yes. The organiser may verify any details submitted. False or misleading information can lead to disqualification.
Detailed individual feedback is not guaranteed, but all entries receive the same fair, criteria-based review.
Yes. The decision of the Jury team or the Management of Golden Tree is final and made solely on merit.
Fee & Costs
Two. A nomination fee to take part, and — only if you win — a winner package fee, which activates the winner title and the right to use the award name. Full figures are on the Fee & Cost page.
No. It covers participation and evaluation only. Winning is decided by the Jury team or the Management of Golden Tree on merit.
No. Because every entry is judged by real experts, all nomination packages carry a fee.
Official portal access, participation in your chosen programme and categories, package-dependent visibility, and support services.
Only after you are confirmed as a winner. There is nothing to pay for a package at nomination stage.
No. Nomination fees are non-refundable, non-transferable and cannot be carried forward to another year or programme.
From one category up to three per programme, depending on the package you choose.
All nomination and winner package prices are listed on the Fee & Cost page. Prices are not quoted elsewhere on the site.
Email support is included for all packages, with WhatsApp and call support on eligible paid packages.
Confirmed winners are contacted after the announcement with ordering details, and packages can be ordered from the Fee & Cost page.
Gala Ceremony
At The Westin Dubai Mina Seyahi Beach Resort & Marina, Dubai, UAE.
On 14 November 2026, from 5:00 PM to 11:00 PM.
Black-tie. Guests are encouraged to dress formally for the evening.
Doors and meet-and-greet, red carpet, opening entertainment, the awards presentation, winners' speeches, gala dinner, networking and evening entertainment.
No, but attending lets you receive your recognition on stage and join the networking and celebration.
Winner packages include gala passes, with the number depending on the package selected.
Yes. Higher winner packages include additional gala passes for your team or guests.
Yes. Professional photography and video capture the red carpet, presentation and celebration throughout the evening.
Yes. A gala dinner is part of the evening for attending guests.
Attendance is primarily for winners and their guests via winner packages; contact the team for any other attendance options.
Still Have a Question?
Our team is happy to help you take the next step toward recognition.