Beauty Product Awards

Absolutely. The Beauty Product Awards are specifically designed to recognise individual products, not entire brand portfolios. You are nominating a specific SKU — a particular serum, device, fragrance, body oil, or accessory — that you believe represents best-in-class excellence within its category. You do not need to be a large or well-established brand to enter; a single outstanding product from any size of business is eligible and will receive the same consideration as nominations from the largest names in the industry.

The Beauty Product Awards encompass a wide range of product types across six sub-categories. Eligible products include skincare formulas (serums, moisturisers, treatments, masks), makeup products, haircare products, at-home beauty devices and tools, fragrances and perfumes, body care products (lotions, oils, scrubs, treatments), ingestible beauty supplements and nutricosmetics, and beauty accessories (brushes, applicators, storage solutions, beauty tools). If you are unsure whether your product fits within the programme, please contact our team and we will advise on the most appropriate category for your nomination.

Physical product samples are not a mandatory requirement at the initial nomination stage. Your nomination is primarily assessed on the information, supporting data, and documentation you provide within the submission. However, our judging panel may request product samples for specific nominees during the assessment process — particularly in categories such as Best Fragrance and Body Care Excellence where sensory evaluation is a relevant component of the judging. If samples are requested, our team will contact you directly with instructions on where to send them and any quantity requirements.

A single product may be nominated in more than one relevant sub-category if it genuinely meets the criteria for multiple categories. For example, an innovative at-home LED device could be nominated for both Beauty Product of the Year and Best Beauty Tool. Each nomination is assessed independently by the Jury team or the Management of Golden Tree, and in theory a product could be recognised in more than one category. However, we encourage nominees to consider carefully which category best represents their product's primary strength and to focus their strongest supporting materials accordingly, as this typically leads to the most compelling submission.

While all Beauty Product nominations are assessed against the same eight core criteria, the judging panel applies each criterion in the context most appropriate to the product type. For beauty tools and devices, greater emphasis is placed on technology innovation, ergonomic design, user experience, and clinical or consumer study evidence of device efficacy. For skincare and topical beauty products, formulation science, ingredient integrity, and dermatological testing data naturally carry more weight. The panel includes specialists with deep expertise in each product type, ensuring that every nomination is evaluated by judges with the relevant technical knowledge to assess it fairly and accurately.

There is no strict minimum market duration required for a product to be eligible for the Beauty Product Awards. Both recently launched products — including those launched within the current award year — and established products with a longer market presence are eligible. For newly launched products, the panel will focus on launch performance, early consumer and professional reception, and the innovation credentials of the formulation or technology. For established products, the panel will consider ongoing consumer adoption, longevity of demand, and sustained relevance within a competitive and rapidly evolving market. Both trajectories can produce award-winning nominations.